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Mark radcliffe cut out   small for mast head

Public health messages need a creative approach

Public health, eh? You might think that telling people something is bad for them - telling them repeatedly I mean, and writing it down in case they forget - would result in healthier choices. Cigarettes, alcohol, kebabs or putting your head in a microwave, all of these should, one would think, be stamped out with the right amount of leafleting.

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