Researchers at Bristol’s University of West England discovered that 73 per cent of comments regarding alcohol consumption encouraged it.
A further 13 per cent of these discussions promoted excessive drinking, the researchers found.
The study analysed 1200 hours of broadcast time, across six radio stations and BBC Radio 1 and Kerrang Radio were cited as the two worst offenders.
Particular criticism was aimed at Radio 1 breakfast presenter Chris Moyles, with the report stating that he: ‘often speaks of his own drinking habits and they don’t set any kind of example.’
Radio 1 refuted claims that they encourage irresponsible drinking. ‘We don’t agree that our presenters encourage a culture of drinking,’ said a Radio 1 spokesperson.
‘In fact, throughout this week we have run a high-profile campaign asking listeners to think about the amount of alcohol they drink and how it could affect their health, looks and behaviour.’