Continence Awareness Week saw a record increase in support this year. The number of healthcare professionals who volunteered to display leaflets, posters and stickers in their local communities rose to more than 2,050, up by almost 30% on last year.
The Continence Foundation’s Awareness Week, which took place on 17–23 September this year, is an annual campaign to publicise the professional help available for men and women with bladder or bowel control problems. It also aims to counter the stigma associated with the condition and the myths that prevent people seeking help.
Media coverage included a feature in Top Santé magazine, an article in Woman’s Weekly and coverage on the BBC Interactive community pages, among others.
The foundation also took part in a series of radio programmes on the first day of the campaign. Twenty-nine local radio stations from across the UK featured items about continence problems, reaching an estimated total audience of 1.66 million listeners.
Many of the foundation’s supporters organised local publicity activities such as information stands in shopping centres or town halls. By utilising the promotional materials provided in their free campaign pack, a number of them also attracted local media coverage.
For further information about Continence Awareness Week,
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