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Report says NHS must improve public health message to cut obesity

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THE NHS will only reduce obesity and improve public health by using sophisticated techniques to encourage people to live healthier lives and cut obesity, according to a report.

Public health programmes should not just rely on one approach, such as information campaigns or financial incentives, to get the message across to cut obesity.

Frontline NHS staff should be proactive in promoting healthy lifestyles and government departments and local agencies should coordinate efforts to tackle unhealthy behaviours that lead to obesity.

Report author Anna Dixon, director of policy at the King’s Fund, said: ‘’For the NHS to truly change from a service treating illness to one promoting good health, all government bodies and local health agencies need to work together.

‘The responsibility to promote good health, as well as treat sickness, needs to be fully embedded in national policies, PCTs’ priorities, care providers’ standards and performance indicators, and staff and service contracts.’

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