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Roadshow to increase MMR vaccination uptake

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The Department of Health is launching a measles awareness campaign to help improve the uptake of the MMR vaccination.

The ‘Measles: Is your child safe?’ roadshow will visit 12 measles ‘hotspots’ across England, starting with Liverpool on Saturday 1 August.

The roadshow will visit towns with high numbers of children under five who have low uptake of the MMR vaccination, including Manchester, Brighton and Guildford, which are already experiencing measles out breaks.

Other at-risk areas being targeted include Leeds, Nottingham, Norwich, Ipswich and Reading.

The DH estimates that over two million children in England are at risk of contracting measles because they have missed either their first or second MMR vaccination.

This is despite a recent DH survey of more than 2,000 parents of under 16s which revealed that more then 90% of parents are aware it is the best way to protect their child.

The roadshow will provide parents with the opportunity to talk with healthcare professionals and get the facts on measles and other childhood illnesses, including the most effective ways to prevent them.

Professor David Salisbury, director of immunisation at the DH, said: ‘The number of cases of measles is on the increase and we need to warn all parents about the potential dangers of this infection.

‘They need to be aware that if their child is not immunised and comes into contact with a child infected with measles, there is around a 90% chance they will catch measles,’ he added. 

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