A community and mental health trust has launched its own campaign to “reinforce the fundamentals of nursing”.
The First Class Care campaign is intended to reinforce the culture of care and professional standards provided by South Essex Partnership University NHS Foundation Trust’s nurses and healthcare professionals.
The trust said the targeted campaign would help reinforce the “fundamentals” of nursing, including compassion, pain management, privacy and dignity, hydration and nutrition, and communication.
The foundation trust provides integrated care including mental health, learning disability, social care and community services across Bedfordshire, Essex, Luton and Suffolk and employs around 7,000 staff.
Trust chief executive Dr Patrick Geoghegan said: “This campaign is about recognising the importance of the traditional qualities patients associate with nursing and supporting our nurses and health care professionals to provide the excellent, compassionate care we all expect.”
The campaign launch coincides with the publication this week of the NHS Commissioning Board’s new national nursing strategy
Called Compassion in Practice, the strategy is based around the “6Cs” – care, compassion, courage, communication, competence and commitment.