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Hampshire maternity units gain ‘baby friendly’ status

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Hampshire Hospitals NHS Foundation Trust has been awarded the prestigious “baby friendly” accreditation for promoting breastfeeding from the United Nations Children’s Fund (UNICEF).

The trust runs maternity and neonatal services at hospitals in Andover, Basingstoke and Winchester.

“Our success is a reflection of the on-going commitment of our maternity and neonatal staff”

Caroline Brunt

The Baby Friendly Initiative, set up by UNICEF and the World Health Organization, is a global programme to improve the care provided for all mothers and babies.

In the UK, the initiative works with public services to promote and support breastfeeding, and to strengthen mother-baby and family relationships.

The award is given to hospitals after an assessment by a UNICEF team has shown that recognised best practice standards are in place.

Caroline Brunt, the trust’s associated director of midwifery, said: “We are thrilled that our maternity and neonatal services have achieved UNICEF baby friendly accreditation. 

“Our success is a reflection of the on-going commitment of our maternity and neonatal staff to ensuring high quality care to mothers and babies,” she said.

Sue Ashmore, director of the Baby Friendly Initiative Programme, added: “Mothers at Hampshire Hospitals NHS Foundation Trust can be confident that their midwives will provide high standards of care.”


Hampshire Hospitals NHS Foundation Trust

Basingstoke and North Hampshire Hospital

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