The Royal College of Midwives (RCM) has released an animation video inviting viewers to add their name to an online petition urging the government to recruit more midwives.
It is hoped that more people will sign the petition - which has collected 46,000-plus signatures so far - but in order for the topic to be discussed in a parliamentary debate, the RCM need to reach a target of 100,000 names by August 22. It currently ranks within the top ten of most popular e-petitions.
The video is the latest move in the organisation’s campaign which demands ministers employ a further 5,000 midwives. In the animated clip a voiceover points out the issues the sector is facing due to not having enough staff to handle the increasing birthrate. Viewers also have the option to share the 40-second animation on social media sites.
“I hope that the animation will be shared by midwives and the public with colleagues, family and friends. We really need people to get behind this campaign and to sign our petition,” said RCM chief executive, Cathy Warwick.