A bus company in Worcester has refused to remove an advert featuring a “sexy” nurse wearing a PVC uniform, despite complaints that the image “demeans and devalues” the image of nursing.
The Worcester News revealed that the advert, which promotes a bus route between Worcestershire Royal Hospital and the city centre, has prompted numerous complaints.
Speaking to the Worcester News, Shaunee Irvine, a nurse and RCN steward at Worcestershire Royal Hospital, said: “Using this kind of imagery to portray nurses is clichéd and, frankly, an insult to the intelligence of most people, and it’s clear that it demeans nurses and devalues the nursing profession.
“Nurses object to the trivialisation and gratuitous sexualisation of nursing, not least because it can risk fuelling a mistaken impression of nurses among some people, and this makes our already difficult job even more challenging.”
A spokesman for the trust said: “A number of our nurses are upset by this advertisement which they feel presents nurses in a derogatory and degrading manner.
“We have asked that these advertisements be removed and we are very disappointed that the bus company has declined our request.”
Worcester News spoke to Diamond Buses who said the adverts were part of a “bright and positive” advertising campaign which had been shown to a group of nurses before they were used.
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