The Royal College of Nursing in Wales is launching the second phase of its Time to Care campaign.
RCN Wales is targeting the Welsh government and NHS managers with the campaign, which aims to highlight the fact that nurses need time to meet their own highest standards of professionalism.
By being given the appropriate amount of time to carry out their tasks, the campaign suggests nurses will then be able to show how much they care about their patients and families.
As well as its call for adequate time to do the job, the Time to Care campaign is also calling on politicians of all colours to celebrate the vital work of nurses and the unique care they provide to patients.
The hope is that by working together with nurses and healthcare support workers and taking their ideas on board, a joint effort can be launched both to improve the health of the Welsh population and to protect crucial healthcare services.
RCN in Wales director Tina Donnelly also pointed out that staff numbers are key to the provision of high-quality nursing.
“Most nurses say that staffing is their biggest concern,” she explained.
“Insufficient nurse staffing is linked with poorer patient outcomes, lengthened hospital stays and increased chance of patient mortality.”
She added that it has been an “inspirational achievement” by nurses in the way that they have made the best use of stretched resources, delivered better efficiency and improved patient care - and that achievement “should be celebrated”.
Members of the Welsh national assembly and members of RCN in Wales will be present at the launch event, which takes place today at the Senedd, Cardiff Bay.