Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Criticism as 'sexy nurse' advert highjacks Nurses' Day in China

  • 2 Comments

A Chinese retailer that used International Nurses’ Day to promote sexy nurse outfits and vibrators has met with a storm of criticism.

Online store JD.com has since admitted that using the awareness day designed to honour hard-working nursing staff to promote condoms, sex toys and underwear was “in poor taste”.

The marketing gimmick, which featured women clad in skimpy nurse-themed lingerie, was accompanied by the slogan: “The day for sweet, caring nurses.”

However, Chinese internet users were quick to object, taking to social media to call for the ads to be removed.

“We don’t care if you sell sexy lingerie, but you insult every single nurse by overtly linking them to such profane stuff on International Nurses’ Day,” one unnamed doctor told news channel CNN.

“I showed the screen grabs to my nurse colleagues and they were all resentful.”

In a statement obtained by CNN, the company said it had removed the promotion and apologised for its “offensive nature”.

“We briefly ran a promotion, which was in poor taste, contrary to our corporate values and completely unacceptable,” it said.

The UK’s Royal College of Nursing said it preferred not to comment on the blunder. “We want to stick to the positive stuff today,” said a spokesman.

 

 

  • 2 Comments

Readers' comments (2)

  • Bad taste. But it is hilarious. How did they think it was a good idea?

    Unsuitable or offensive? Report this comment

  • disgraceful. the nurse isn't even Chinese. perhaps it is also an insult to western nurses.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.