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Health board turns to YouTube to recruit staff

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NHS Highland has produced a recruitment film on the social media site YouTube as a fresh approach to encouraging clinicians to consider a career move to the north of Scotland.

The short film is the first in a series to promote working and living in the Highlands, with a view to supporting recruitment to vacant posts – especially in cancer services.

The film features a number of local staff, who come together to tell why they feel Raigmore Hospital is a great place to work, has first class facilities and the Highlands are a great place to live.

NHS Highland chief executive Elaine Mead, who moved to the Highlands from England, said: “We have faced some challenges in recruiting to some posts and are committed to overcome this.

“Producing this recruitment video ensures interested parties can see some of the facilities on offer at our hospital, the passion and commitment of the staff and some of the natural beauty of the Highlands from the comfort of their own homes.”

The video was launched last week onto YouTube and has already attracted over 900 views, according to the health board.

Ms Mead added: “The setting of the Highlands sells itself, but we were keen to promote many aspects of life in the area that perhaps people were unaware of: fantastic community spirit, first-class schools and affordable housing – and of course excellent integrated health and social services.

“If this approach works, we will produce some more films; particularly targeting areas where we have struggled to fill posts.”


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