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‘Hello my name is’ campaign adopted by 100 plus NHS trusts


More than 100 NHS organisations – comprising more than 400,000 staff – have signed up to support a campaign to improve patient experience, which is being officially rolled out today.

The campaign was set up by Dr Kate Granger, a hospital consultant from Yorkshire with terminal cancer, who became frustrated with the number of staff who failed to introduce themselves to her when she was in hospital.

It started as an online initiative in 2013, using the social media site Twitter and the tagline #hellomynameis.

Today, Dr Granger and others are hoping to drive the campaign more widely with a “mass launch” via trusts that are also signed up to another initiative called the Listening into Action network.

In addition, the Scottish Government has announced that £40,000 will be allocated to NHS boards to roll out the campaign across Scotland.

The campaign is based on the simple premise of reminding staff to go back to basics and introduce themselves to patients properly.

Dr Granger described it as “the first rung on the ladder to providing compassionate care”.

Speaking about today’s drive, she said she was “excited about the collaborative launch of the campaign across the Listening into Action network and beyond”.

“I think the main messages from the campaign about high quality communication and always treating our patients as people with respect and dignity fit perfectly within the trust’s core values,” she said.

“I really hope my legacy will be exactly that, putting compassionate practice right at the heart of healthcare delivery every single day,” she added.

The campaign is endorsed by well-known figures including prime minister David Cameron, health secretary Jeremy Hunt, the Countess of Wessex, Bob Geldof and Drew Barrymore.


Readers' comments (15)

  • michael stone

    Dr Granger is high-profile, and her campaigning might promote some improvement.

    But there do, I think, need to be questions asked, if it takes a terminally-diagnosed doctor to effectively raise the issue of clinicians not properly introducing themselves to patients - presumably plenty of more typical patients will have made the same point, with 'less effect', before Kate came across the issue herself ?

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  • This scheme has been greeted with a great deal of cynicism in my clinical area. It seems ridiculous that £40,000 has been thrown into a badge! it is absolutely right that we should be introducing ourselves to patients but via a badge that has patronising and childish tones? many of my colleagues have had to be issued with replacements after their names were miss spelt, I am not disappointed that my badge has, as yet failed to materialize

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  • I cannot imagine anybody approaching anybody else in a clinical setting, patient or another member of staff or visitor without introducing themselves. apart from it being a common courtesy, how on earth do you start a conversation with somebody you meet for the first time without an introduction and a warm and friendly smile and handshake?

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  • An easy band wagon for managers to jump on and enable them to avoid more serious issues.

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  • There is absolutely no harm in re-inventing the wheel every so often.

    It is true that most frontline staff already do this, but not everyone does.

    Also, some people need a reminder to explain/discuss/get consent before treatments and procedures (I speak as a recent "victim" here!)

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  • "Also, some people need a reminder to explain/discuss/get consent before treatments and procedures...."

    obtaining informed consent from patients is the law!

    do nurses really need reminding of the law, how to do their job and how to say hello, carrie-ann?

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  • michael stone

    'Anonymous | 3-Feb-2015 9:42 am

    "Also, some people need a reminder to explain/discuss/get consent before treatments and procedures...."

    obtaining informed consent from patients is the law!'

    The operational interpretation of the law of consent, is 'very muddy' so far as I can see: especially if clinicians believe that a patient who refuses to consent, 'is not acting in his/her own best interests' (which isn't a concept that exists in english law - 'best interests' isn't even a concept, for the decision-making of mentally-capable patients).

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  • soon there wont be a any nurses or doctors to say hello my name is mug

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  • try telling that to Michel stone

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  • This is an example of an Human Resource Management (HRM) rhetorical device of which there are plenty in the NHS. Most such slogans take a simple truism which few people can disagree with on the surface, and turn it into a managerial strategy with which to beat staff with. Of course the actions of introducing yourself, or displaying the behavioural traits of the 6 Cs are desirable, but they conflict with hard aspects of HRM, such as long working hours, which demand high amounts of emotional and physical labour from healthcare workers. The conflict of poor terms and conditions of employment for many healthcare workers, make it difficult for staff to internalise the values behind the management mantras. Which are attempts to win over hearts and minds, and control behaviour. Most staff get this on an intuitive level. So although some of these campaigns start with genuinely good intentions such as "hello my name is#", once they are taken up by managers they take on a much more sinister meaning. This is why many staff feel alienated by these campaigns, as they become a controlling strategy for management to subdue staff into becoming part of the organisational family. I think it was Galbraith who warned that families are both a source of protection and abuse. Hence there is good reason for staff to resist having the their thoughts being taken over by the rhetoric of HRM.

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