More than 100 NHS organisations – comprising more than 400,000 staff – have signed up to support a campaign to improve patient experience, which is being officially rolled out today.
The campaign was set up by Dr Kate Granger, a hospital consultant from Yorkshire with terminal cancer, who became frustrated with the number of staff who failed to introduce themselves to her when she was in hospital.
It started as an online initiative in 2013, using the social media site Twitter and the tagline #hellomynameis.
Today, Dr Granger and others are hoping to drive the campaign more widely with a “mass launch” via trusts that are also signed up to another initiative called the Listening into Action network.
In addition, the Scottish Government has announced that £40,000 will be allocated to NHS boards to roll out the campaign across Scotland.
The campaign is based on the simple premise of reminding staff to go back to basics and introduce themselves to patients properly.
Dr Granger described it as “the first rung on the ladder to providing compassionate care”.
Speaking about today’s drive, she said she was “excited about the collaborative launch of the campaign across the Listening into Action network and beyond”.
“I think the main messages from the campaign about high quality communication and always treating our patients as people with respect and dignity fit perfectly within the trust’s core values,” she said.
“I really hope my legacy will be exactly that, putting compassionate practice right at the heart of healthcare delivery every single day,” she added.
The campaign is endorsed by well-known figures including prime minister David Cameron, health secretary Jeremy Hunt, the Countess of Wessex, Bob Geldof and Drew Barrymore.