The #hellomynameis campaign, initiated by terminally ill hospital consultant Kate Granger, to encourage health professionals to introduce themselves to their patients by name, is gathering pace by a “big bang” launch on February 2.
In the simultaneous launch, more than 80 NHS organisations – comprising more than 400,000 staff who between them care for millions of patients – are joining the massive movement.
Dr Granger’s campaign was started after she became frustrated with the number of staff who failed to introduce themselves to her when she was in hospital.
Her campaign, started on social media platform Twitter has inspired nurses, doctors, therapists, receptionists, porters, domestics and staff in all roles.
The Mid Yorkshire Hospitals – where Dr Granger is now working – is a Listening into Action (LiA) Trust and other trusts in the network have been invited to launch on the same day to share and collaborate on ideas that will improve compassionate care. Within two weeks, over 80 organisations had signed up to the campaign, which Dr Granger describes this as “the first rung on the ladder to providing compassionate care”.
She sees it as the start of making a vital human connection, helping patients to relax, and building trust. Feedback from patients across the country shows how vital this is to them, saying that the smallest things make the biggest difference.
The campaign is being endorsed by an increasing number of well-known figures including the prime minister David Cameron, health secretary Jeremy Hunt, the Countess of Wessex, Bob Geldof and Drew Barrymore.