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Join today's webchat: how can you engage patients and staff in their health and well-being?


Join today’s webchat with Patrick Ladbury about how to encourage people to change their behaviour in order to improve their health

What methods can you use to engage patients in their health and well-being?

What can you do to encourage patients to make positive lifestyle changes, such as lose weight, exercise more and give up smoking?

What motivates people to change their behaviour and comply with treatment?

What would make you change your behaviour in order to improve your health?

How can you use these techinques to benefit your professional development?

Do you want to join in?

You can follow the discussion on twitter with #NTwebchat


Readers' comments (8)

  • Now this will be an interesting one! This is a topic that I am particularly passionate about.

    First question though, what IS the National Social Marketing Centre and what exactly does it do in this topic already?

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  • nadine woogara

    Hi Mike

    I've added the link to the National Social Marketing Centre above so that you can check them out.

    Good start off question, i'm sure we can ask that one.

    Any more?


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  • Thanks for the link Nadine, I had no idea these guys existed. Very interesting. I have to say as well I totally agree with their aims of trying to encourage people to change behaviours and lifestyles to live healthier lives. I have a ton of questions!

    How far do they think social advertising can change health/lifestyle behaviour as opposed to stronger methods such as 'social nudging' or legislation (ie the smoking ban)?

    Would they support the aim of much stronger legislation or NHS/health policy against negative lifestyle choices? If so, what would they like to see happen or what policies would they like to see change through their research/marketing?

    With all the research/knowledge etc that is out there already (ie people DO know smoking, obesity etc is bad for them) why do they think that people choose to ignore the messages promoting positive lifestyle choices?

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  • Yes, this is an interesting topic. The truth is people will only change negative behaviours/lifestyles, if they really want to - like you say, most are aware that smoking and fast food etc is bad for their health - its in the news and all the billboards .

    As nurses, think we need to advise/support and enourage patients, by helping them make small changes to their lifestyle/behaviours, a step at a time - this support/encouragement needs to be ongoing. No good, just giving info leaflet or telling them they must give up this or that!! Effective communication and building up a good relationship is also said to help patients with concordance too.

    Unfortuantely, old habits die hard - v difficult to change habits of a lifetime, espeicallly if those round you have similar lifestyle etc. Care professionals need to include family members when supporting patients to make changes too.

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  • The problem is Debra, if there is no incentive to change, because they know the NHS will always be there to pick up the pieces regardless of what choices they make, no amount of information and advertising will make much difference at all.

    I think a huge problem with the NHS is that when it comes to promoting healthy lifestyles, we do not go far enough. Information, advice, leaflets and advertising, how far does this work really? Why does the NHS not offer more services for health and wellbeing rather than simply reacting to the consequences of poor lifestyle choices? Nipping the problems at the bud, so to speak. Nurse led fitness/health centres for COPD/obese etc patients, foster more nurse led links with local gyms/swimming pools similar to GP referrals, have Nurse led 'lifestyle change' roles, etc etc etc, I don't know, SOMETHING. Yes this will cost money, but surely it will save more in the long term?

    Also there is a problem with many in the profession practicing what they preach. Who will take any advice seriously from an obese dietician telling people to lose weight (yes, I have seen this) or a smoking cessation Nurse telling people to quit when she reeks of smoke from her 43rd fag break?

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  • Yes, I couldn't agree with you more, but I don't think there is going to big changes anytime soon - unfortunately, the NHS hierarchy seems to be blinkered - when do they ever listen to the people on the ground - from what I can gather, not very often.

    INfo leaflets etc are of minimal use when there is no back-up - you are right supporting changes needs to continue in community. There are a couple of groups in our area - eg COPD group which was actually set up by patientis - nurse and specialist has input too - but there is not nearly enough.

    Yes, practice what you preach - patients are not going to take anything we say seriously otherwise.

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  • What's going on with the postponement? I logged on at this time specifically for this!

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  • nadine woogara

    Hi Mike

    Apologies that this was initially postponed, it is now taking place today at 1pm. We hope you can join us, if not then we will pose your questions for you.

    Many thanks

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