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Charity campaign urges public to thank nurses for good care


The vast majority of the public think nurses are under-appreciated for the work they do, with nearly 60% ranking the profession as the most under-valued in Britain, according to a new poll.

The survey of 2,000 adults coincides with the launch of a campaign this week by the Cavell Nurses’ Trust to encourage people to recognise the contribution of nursing staff and say thank you.

“It’s about celebrating those precious moments of connection that can make all the difference to a hospital experience such as a reassuring hand on the shoulder or a well-timed chat”

Steve Chorlton

In the snapshot poll in September, 90% of people said they felt nurses were under-valued in some way, with 41% saying nurses were “extremely” or “very” under-appreciated.

The Moment of Thanks campaign aims to gather at least 1,000 “thank yous” from people who have benefitted from the care and support of nurses.

People are being encouraged to share a photo, video or a few words at the campaign’s website or via the social media site Twitter using #momentofthanks

Charity chief executive Steve Charlton said: “Our nurses are there for us from childbirth to caring for us at the end of our lives. They offer support and comfort through some of the most challenging times, but all too often we don’t get the chance to say thank you.

“This isn’t about celebrating clinical excellence, it’s about celebrating those precious moments of connection that can make all the difference to a hospital experience such as a reassuring hand on the shoulder or a well-timed chat,” he said.

The charity was set up in the memory of British nurse Edith Cavell who was shot for helping Allied soldiers escape from German-occupied Belgium during World War I.

The launch of the campaign marks 100 year since her execution. It is a part of a wider remembrance event including a wreath-laying ceremony at St-Martin-in-the-Fields church in London.


Readers' comments (9)

  • michael stone

    This doesn't surprise me.

    Which profession would come out top of the 'over-valued' list ?

    But I'm not quite sure about this campaign: presumably patients and their families do thank individual nurses, during care. So what will this 1,000 “thank yous” change, if the survey has shown that the public already think nurses are under-valued ?

    I don't suppose the campaign will hurt, though. Although I stand to be corrected, on that point.

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  • May be 'those precious moments of connection that make all the difference to a healthcare experience' that Steve the new CEO of this charity mentions don't happen much anymore.

    But when people do receive good care they do actually say thank you - many people, so I really don't understand why a campaign has to be set up to get people to do this.

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  • The campaign organisers obviously don't think nurses are worth more than a measly 1,000 thanks!

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  • It's not those that we care for making us feel undervalued, it's those 'up above' telling us that what we're doing isn't good enough, that we're not being caring and compassionate enough or spending enough time with our patients and insisting that we fill in even more forms to prove that we are!

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  • Instead of a 1000 thank you's please please pertiton for more nurses, doctors and Time to Care rather than fill in paperwork and worry about being sued because we cannot do enough to exceed the targets set !

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  • mps don't value us that is for sure

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  • I want a thank you only from those who are genuinely grateful for the care they have received and from which they have benefited and not from all those who have been asked or told to say thank you. one genuine sign of gratitude and the reward of seeing one has done something positive is worth thousands of empty words and we don't need all of these silly initiatives to prove it!

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  • Life and Death. Means different things to different people. When we are healthy all is well and we are not thought of.

    Its not until health uncertainty sets in that Nurses and Doctors are scrutinised and then put often under pressure.

    I think it is very sad, disrespecting and unsupportive/caring by the government to make Drs, Nurses, NHS Staff and Patients feel accountable for the NHS Financial Crisis.

    This in my opinion is why bullish behaviour is demonstrated by some staff. They feel it is the right thing to do.

    Since when is a bully caring. Its usually because they are in need of it themselves

    This government is a Disgrace. So Selfish, Self Centred.

    Thanks for ALL the consideration that is actually noticed and rewarded. It does help build self esteem instead of weaken the foundations

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  • Yes I agree with all these comments.
    Very silly indeed.

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