A television advert featuring “sexy” nurses has been slammed by Unison’s head of nursing Gail Adams as a “ridiculous fantasy”.
The advert for Head and Shoulders shampoo, produced by Procter & Gamble, features nurses in white uniforms and red high heel shoes singing in a shower scene.
Ms Adams said: “Nurses do a serious, professional job and deserve to be shown more respect.”
The Advertising Standards Authority said 26 formal complaints had been received but it was not planning to withdraw the advert.
One nurse who complained said the advert was yet another example of the “unnecessary sexualisation” of nurses.