Media portrayal of nurses and nursing has got worse over the last year, according to just under half of respondents to our survey.
We asked two questions on nurses’ views about the media in our latest annual survey, which was completed by nearly 750 people.
There has been a general perception that in the years since the scandal surrounding Mid Staffordshire Foundation Trust that media coverage of nurses has gone from being largely positive to increasingly critical.
When asked whether they thought media portrayal of nurses and nursing has changed over the past 12 months, 47% said it had deteriorated, 38% that it had stayed the same and just 5% that it had got better.
Asked how they viewed the national media’s portrayal of nurses and nursing at present, 60% said it was “excessively negative”. This compared to 29% who thought was “about right” and 3% that it was “overly positive”.
|1. How do you view the national media’s portrayal of nurses and nursing at present?|
|It’s overly positive, we are not all ‘angels’||2.93%|
|It’s about right, hitting a balance between negative and positive stories||28.99%|
|It’s excessively negative, we are not all bad||59.45%|
|2. Do you think media portrayal of nurses and nursing has changed over the past 12 months?|
|Yes, it’s got better||4.56%|
|Yes, it’s got worse||47.56%|
|No, it’s stayed the same||37.95%|