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Sending patients in the right direction

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A campaign to help patients choose the most appropriate place to get treatment, rather than automatically heading to A&E, was launched this month across the north east by NHS North of Tyne.

The “Choose Well” campaign hinges around a colour coded thermometer intended to help people link their symptoms with a particular NHS service.

NHS North of Tyne executive nurse Lyn Dixon (pictured) said: “Helping people make the right choice in accessing services will not only benefit patients but also assist our doctors, nurses and other healthcare professionals to maintain high quality services.”

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