Portraying nurses in a sexually provocative way could contribute to attacks on nursing staff, Unison head of nursing Gail Adams has warned.
Last week a row erupted over a Worcestershire bus company advert featuring a “sexy” nurse wearing a PVC uniform.
Ms Adams said sexualising the image of nursing could “manifest” in physical and verbal attacks on nurses in the workplace, or even on their way home.
She said: “People are happy to sexualise the image of nursing but are then surprised when nurses are attacked or have lewd or indecent comments made towards them. The profession is not boring or ‘stuck in the mud’ but portraying nurses in this way is unacceptable.”