A Valentine’s themed roadshow launched by NHS Oxfordshire to encourage testing for the ‘love bug’, Chlamydia, saw more than 160 young people tested on its first day – the number the Trust would normally test in a week.
The social marketing initiative is targeting 15 to 24 year olds, with an eye-catching mobile unit, fully equipped with Chlamydia screening kits and testing facilities.
The unique vehicle visited busy shopping areas and nightspots across Oxford city centre in the run-up to Valentine’s Day.
Angela Baker, Consultant in Public Health - Health Improvement at NHS Oxfordshire explains: “We were looking for a fresh approach to target young people aged between 15 and 24, who fall into the ‘high-risk’ category for Chlamydia.
“Not everyone wants to visit a sexual health clinic and our Valentine’s roadshow gives easy access to information and testing facilities so they can get themselves tested there and then.”
The roadshow has been designed to maximise footfall; visiting locations that are popular with young people and using a specially trained promotional team, music, giveaways and Bluetooth marketing to draw in the crowds.